FIND YOURSELF OFF-ROAD

How do you create a game-changing campaign that markets a tire giant’s entire line of all-terrain tires for the first time without capturing any new footage? Lean on your community.

We were able to turn a daunting task into an incredibly exciting zag for BFGoodrich by mixing owned footage with real user-generated content from the brand’s social audience.

What’s more? The client let us know this campaign drove record engagement and conversion for the brand.

GCD: Laura Nelli

ACD: Tom Sebanc

AD: Dave Kania

Editing: Chris Witlinger @ Don’t Blink