dunkin’
If you received an email from “DD Perks” from 2019 through 2021, chances are it was written by yours truly. I had so much fun writing pink and orange emails and social posts about coffee and donuts. Here are some of my favorites.
Zoom Backgrounds
Our client asked us to find ways to engage with our best customers during COVID-19 — a time when they couldn’t step foot in the store. So we brewed up some Dunkin’-themed Zoom backgrounds so they could display their Dunkin’ love during 9 a.m. statuses, virtual happy hours and more.
Press: Ad Age, NBC Boston, Restaurant Business
Email Announcement:
Zoom Backgrounds:
What Day Is It? Wednesday?
Nobody knew what day it was when we were quarantined. Our aim here was to remind our members (and myself) what day it was, and reward them. Just because.
Unwrappin’ Points
‘Twas the season for giving. And we had a whole month of special, surprise offers.
Mystery Mondays
We wanted to stand out from the other offers in our member’s “promotions” folder. So we made offers secret for one month.
Daylight Saving Time
Black Friday & Cyber Monday
Holiday Shopping
Creative Director: Tiger Porter
Designers: Alexiz Zaspel & Marissa Schafer