MINNESOTA TWINS – ‘SOTA STYLE

Kramarczuk’s sausages. Pine trees in center field. A giant mosquito racing past Babe the Blue Ox to win the Target Dash. These are quintessentially Minnesotan things that could only happen at Target Field. In this campaign, we aimed to celebrate all these things and more in order to build up the experience of a Twins game as something every Minnesotan should experience every single season.

:30s

Summer up North doesn’t last very long. So, in order to try and get people out to the ballpark to take advantage of the great weather, we produced a series of :30s that aimed to entice Minnesotans to get their buns to Target Field to take advantage of their ‘Sota Summer.

CCO: Matt Burgess

AD: Ben Engen

Director / Editor: Cody Brown

Sound / Final Mix: Jeff Marcovis @ Sister Boss

Producer: Abby Stavig