BFGOODRICH Trail terrain

You might look through my book and think, “wow, this guy is incredibly clever and funny and smart.” To which I say, thank you. But I don’t just write donut puns and hilarities. I can also write cowboy poetry. This was my first crack at this style of ad — inspiring consumers with parables that get them out of their seats and into their vehicles, ready to put BFGoodrich’s incredible engineering to the test. So, I donned by best ten-gallon, dialed up the grit, and upped the “McConaughey.” I think they turned out alright, alright, alright.

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GCD: Laura Nelli

ACD: Grant Parsons

AD: Paul Shively