the temporary naughty list

AdFed Minnesota’s The Show — Bronze

After going through such massive growth as an agency, we felt that we were going into the new year fresh. So, in the spirit of fresh starts in the new year, we created “The Temporary Naughty List.” Sheets upon sheets of our very own temporary tattoos that accomplished three things: 

1. Gave people something wholly original to open during the holiday season when their mailboxes were flooded with the same old holiday cards. 

2. Not only would it celebrate naughtiness, but each temporary tattoo poked fun at some of the more eye-roll-inducing phrases and behaviors that are so prevalent in today’s corporate culture. So, it poked a dark finger at both us and our clients to shape up.

3. We were able to put a spotlight on the good work Homeboy Industries was doing giving fresh starts to formerly incarcerated people through free tattoo removals. We also made a donation to their cause on behalf of us and all our clients.

CCO: Matt Burgess    

CD: Taylor Snyder    

AD: Madesyn Winslow    

D: Ben Engen    

Illustrator: Doni Pacoceng